H2OS Pays for itself


Also known as Return on Investment (ROI), the basic pitch is that the purchase of a particular resource will earn and/or save enough money to pay for itself after a particular amount of time.



The ROI formula, from http://www.investopedia.com/terms/r/returnoninvestment.asp/#axzz21WDJcRdg






ROI for software products has been discussed in various places. Microsoft has published this paper: Use ROI analysis for business software investments and if you will Google on "software return on investment", you're sure to find many interesting papers on the subject.


It's common for sellers to claim their product quickly pays for itself. Indeed, a quick Google search for the phrase "pays for itself" gets 10,700,000 hits, so a bit of healthy skepticism can go a long way.


We make our claim to a respectable ROI because our prices are very low to start with, and our product delivers features that can save your staff time, thus money.


Using H2OS to help sell your services

In addition to helping you more efficiently manage your organization, H2OS also gives you ready access to a list of people who have purchased from your company already, your customers, and they may well be inclined to purchase more of your products and services.


It's axiomatic in marketing to "test, test, test", and H2OS processes will help you test your marketing plans. Specifically, you can have a Prospects database in addition to your Customers database, and you can select records in groups from these databases using virtually any selection criteria you can imagine (and you have data to support). With this  capability, if you wish to test a certain product, you may wish to select a certain subset of your Customers or Prospects databases, say all who live in certain towns or an area as test group1, and customers in another as group 2, and so on. This allows you to control expenses and compare results between tests.


Similarly, you can view and work with only customers who haven't scheduled work yet for the coming season.


With the ability to selectively work with Customer or Prospect records of interest for a particular sales effort, you can contact them in several ways. You can print mailing labels, post cards, form letters, and if you have email addresses for customers, you can send a bulk e-mailing of a message that can include information from your database.



Free staff for more productive work

As automation helps with record storage, information retrieval, job scheduling, etc., staff hours will be freed for more productive tasks.



Using the built-in Prospects database

H2OS includes a sample Prospects database application that you can use to support your marketing efforts. A highlights of the Prospects database application is it's contacts tracking feature.


Loading your Prospects database

There are several ways by which you can load your prospects database with names and address of prospective customers. Search for "mailing lists" and ask some of the major suppliers how their databases can be of most use to you. Direct mailings are still a very effective means of communicating your message to your audience, and H2OS will help you every step of the way to not only perform operations of this sort, but to automate them so they happen automatically on your behalf. Imagine: the computer in your closet starts work on Monday morning to send schedule confirmations out for this week's job schedule. It also prints the next 200 post cards for your weekly mailing to prospective customers in your geographic area - a process that takes into account your knowledge base of existing site installations.


H2OS helps "feed" your Prospects database by (optionally) adding prospect records for customers you delete from your customer's database (i.e. after one moves or stops your service for any reason). Why do this? Because the installation and maintenance records for these sites can be useful in selling your services to the new owner.


You can also key-enter or automatically import mailing lists into your Prospects database. You may wish to work with a mailing list supplier to purchase a list of addresses in your area that either have or are likely to have lawn sprinkler installations. With your Prospects database, H2OS can produce  outputs you can use, such as mailing labels, form letters, email notes, telemarketing contact lists, etc.


Using your Prospects database


Indeed, we are making our own (fairly well developed, if we don't say so ourselves :) telemarketing system available for our customers user.